Intelligent connected devices are transforming the way people can choose to pay for goods. However, in Australia, consumers aren’t always given the choice about how they can pay for smaller purchases. This is resulting in many Australians avoiding certain retailers, in turn impacting on retailers’ revenues. Recent research commissioned by MasterCard shows that some retailers are missing out on up to forty percent of their business by not offering consumers the choice to make payments of any size without a minimum spend.
This campaign is aimed at helping Australian businesses prepare for a more digital and cashless world by encouraging them to provide consumers the choice to pay as they wish for any sized transactions.
The Zero Minimum campaign encourages retailers to provide customers the choice to make cashless transactions with no restrictions.
To Australian consumers it is the benefits of the speed, convenience and the seamless experiences that drives them to select or reject the brands and retailers they do business with. Ultimately they want the choice to decide what they purchase and how they pay for each and every transaction. Cards offer convenience and are more secure than cash.
In recent research commissioned by MasterCard amongst Australian cardholders,
The drive for more choice is coming from consumers as they look to take advantage of all the new options available to them and to purchase just what they want, when they want it and pay how they choose.
Many retailers are already on the journey to provide more choice with the RBA just releasing figures that showed how much less cash / more non-cash options are being used to buy goods and services in Australia. In 2014/15 Australian personal and business cardholders made around 6.2 billion card payments worth $503 billion, up by 11 per cent and 7 per cent respectively from the previous year*. Savvy retailers are embracing the consumer demands and providing them with choice to take advantage of any form of payment.
The research was conducted by Ipsos, a leading Australian market research company, in January 2016. Responses were received by 1010 cardholders from across Australia. As much as possible this was representative of Australia in terms of demographics, geographic location and more.
This is purely designed to help retailers understand how much potential business they are missing by not offering customers the choice to make payments of any size with their choice of payment form; and simultaneously to help consumers have more opportunities to transact how and for how much they choose.
Our goal is to help as many Australian retailers as possible grow their businesses (and not miss out on up to 40 percent of business sales) by embracing all forms of payment to deliver consumers the choice they seek.
This is not about cash vs no cash but about ensuring Australian businesses are ready to provide the options that consumers want, today and tomorrow, to ensure their businesses keep growing and succeeding.
Australian consumers benefit from the speed, convenience and simplicity – for them it is about putting the power of choice and options in their hands; and for merchants non-cash options can boost their business and are quicker, safer and more convenient.
The Reserve Bank of Australia recently reported that consumers are choosing to use cash less *. Reasons or costs vary depending on the individual businesses – from hygiene, especially in the food service sector to safety to speed – how many more customers you can serve when you don’t have to handle cash.
Such businesses are already losing out, although they may not know it. MasterCard research undertaken by Ipsos revealed that 2 in 5 Australian cardholders already avoid businesses that don’t allow them to use cards for small transactions. By accepting cash or cards for all transactions, their businesses could be 40 percent bigger.
Equally there are a number of opportunities for people like tradies, who can be paid on the spot directly into their bank accounts saving them time and resources on chasing payments and having to physically take money or cheques to the bank.